About Lost Heart FitX
Built for people
who show up.
Lost Heart FitX is the training app James McCarty built for the people he trains, in Atlanta and wherever you are.
The origin
Built around how Coach James trains.
Coach James built this app around the way he trains people at The Loft: bands, bars, real work and a crew that keeps you honest.
This app is his programming, his follow-along workouts and his voice, in one place.
What is different
The parts everyone gets wrong.
- Follow-along workouts
- Press play and train with Coach James. Every move has a clip, every set and rest is counted for you, so you never stand around wondering what's next.
- A workout that does not fight you
- The screen stays awake for the whole session, so you are not tapping your phone between sets. The timer is real audio rather than a video file, so it still works on bad gym wifi.
- It tells you what to do next
- You rate how the session felt. The app reads your recent sessions and recommends your next weight and rep target using double progression. The math is shown, not hidden.
- Built around your week
- Your program, your meals and your check-ins line up with the days you actually have, not a template's.
- Train with your crew
- Group training, Friday Band Camp and a community that keeps you coming back, all in the same app.
- Billing you can actually trust
- Your next charge date is always visible. You get a warning before you renew. Cancelling takes one tap with no maze of confirmation screens.
Who it is for
Built for people who want to work. Not for everyone.
The people who train with Coach James: busy, motivated and ready to put in the work, at the gym or at home.
They want a plan that fits the week they actually have, and a coach who keeps them accountable.
ATL
trained at The Loft
Come train with Coach James.
Get on the list and you're first in when the app opens.